copy test

English - Turkish

Definition of copy test in English Turkish dictionary

Related Terms

test copy

deneme kopyası

English - English

Definition of copy test in English English dictionary

A method of market research that predicts in-market performance of an ad before it airs

A method of also known as a pre-test

A research tool that evaluates the execution and promise of an ad by analyzing audience levels of attention, brand linkage, motivation, entertainment, communication, as well as breaking down the ad’s Flow of Attention and Flow of Emotion

Thankfully, the company’s copy test included Flow of Emotion results that showed the ad’s tagline (slogan) made female consumers angry.

Hyphenation

co·py test

Turkish pronunciation

käpi test

Pronunciation

/ˈkäpē ˈtest/ /ˈkɑːpiː ˈtɛst/