copy sort

English - English

Definition of copy sort in English English dictionary

an advertising research technique measuring individual phrases and verbal ideas in a commercial by the audience's levels of attention or recall, relevance, and feelings

The copy sort results showed few people noticed the company name at the end of the commercial.

An advertising research technique designed to complement the Picture Sort when deconstructing the audience's experience of a television commercial

Results of the copy sort were more meaningful after we saw the Picture Sorts results.

Related Terms

copy sorts

plural form of copy sort

Hyphenation

co·py sort

Turkish pronunciation

käpi sôrt

Pronunciation

/ˈkäpē ˈsôrt/ /ˈkɑːpiː ˈsɔːrt/