branding moment

English - English

Definition of branding moment in English English dictionary

the point at which the emotional and logical sides of a consumer’s brain simultaneously engage while watching a commercial is believed to create a long-term perception of a brand, as seen when plotting Flow of Emotion research results against Flow of Attention results

Branding Moments® is trademarked by Hello-Hello, Inc. an affiliate of Ameritest.

Related Terms

single-minded branding moment

a peak moment in a commercial that features only the identity of the brand with no other distracting visuals and has high recall ratings, as seen in the Flow of Attention

Our computer ad had a poor brand linkage score because it did not offer a single-minded branding moment. Our logo always appeared in the background, competing for attention with the action in the foreground.

Hyphenation

branding mo·ment

Turkish pronunciation

brändîng mōmınt

Pronunciation

/ˈbrandəɴɢ ˈmōmənt/ /ˈbrændɪŋ ˈmoʊmənt/