brand strategy

English - English

Definition of brand strategy in English English dictionary

(Reklam) A plan for the systematic development of a brand to enable it to meet its agreed objectives. The strategy should be rooted in the brand's vision and driven by the principles of differentiation and sustained consumer appeal. The brand strategy should influence the total operation of a business to ensure consistent brand behaviors and brand experiences

The 'big picture' plans and tactics deployed by an organisation/brand owner to to create brand equity

A specific plan to build a brand, with clearly defined results and metrics

The plan for the use of the brand as part of a strategic or marketing plan of a firm

Hyphenation

brand strat·e·gy

Turkish pronunciation

bränd strätıci

Pronunciation

/ˈbrand ˈstratəʤē/ /ˈbrænd ˈstrætəʤiː/