brand parity

English - English

Definition of brand parity in English English dictionary

(Pazarlama) A measure of how similar, or different, different brands in the same category are perceived to be. Brand parity varies widely from one category to another. It is high for petrol, for example: about 80% of respondents (BBDO survey) see no real difference between brands. By contrast, brand parity for cars is low: only about 25% of respondents say that one make is much the same as another

Hyphenation

brand pa·ri·ty

Turkish pronunciation

bränd perıti

Pronunciation

/ˈbrand ˈperətē/ /ˈbrænd ˈpɛrətiː/