brand linkage

English - English

Definition of brand linkage in English English dictionary

the degree to which the consumer understands a commercial’s message is for a specific brand of product rather than the product category

* If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.

Hyphenation

brand link·age

Turkish pronunciation

bränd lîngkıc

Pronunciation

/ˈbrand ˈləɴɢkəʤ/ /ˈbrænd ˈlɪŋkəʤ/