brand extension

English - Turkish

Definition of brand extension in English Turkish dictionary

(Pazarlama) Satışları artırmak için mevcut bir markanın yeni bir ürün için kullanılması

(Ticaret) marka genişletme

English - English

Definition of brand extension in English English dictionary

(Pazarlama) Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organisations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category

(Pazarlama) An instance of using an established brand name or trademark on new products, so as to increase sales

(Reklam) Leveraging the values of the brand to take the brand into new markets/sectors

Hyphenation

brand ex·ten·sion

Turkish pronunciation

bränd îkstenşın

Pronunciation

/ˈbrand əkˈstensʜən/ /ˈbrænd ɪkˈstɛnʃən/