brand architecture

English - Turkish

Definition of brand architecture in English Turkish dictionary

(Reklam) marka mimarisi

English - English

Definition of brand architecture in English English dictionary

(Reklam) How an organization structures and names the brands within its portfolio. There are three main types of brand architecture system: monolithic, where the corporate name is used on all products and services offered by the company; endorsed, where all sub-brands are linked to the corporate brand by means of either a verbal or visual endorsement; and freestanding, where the corporate brand operates merely as a holding company, and each product or service is individually branded for its target market

Hyphenation

brand ar·chi·tec·ture

Turkish pronunciation

bränd ärkıtekçır

Pronunciation

/ˈbrand ˈärkəˌtekʧər/ /ˈbrænd ˈɑːrkəˌtɛkʧɜr/