blockbuster drug

English - English

Definition of blockbuster drug in English English dictionary

A pharmaceutical product that generates more than a billion dollars of revenue for its owner each year

A blockbuster drug is a drug generating more than $1 billion of revenue for its owner each year. The search for blockbusters has been the foundation of the R&D strategy adopted by big pharmaceutical companies, but this looks set to change. New advances in genomics, and the promise of personalized medicine, are likely to fragment the pharmaceutical market

Hyphenation

block·bust·er drug

Turkish pronunciation

bläkbʌstır drʌg

Pronunciation

/ˈbläkˌbəstər ˈdrəg/ /ˈblɑːkˌbʌstɜr ˈdrʌɡ/