- A measure of advertising space, 1/14 of an inch in depth by one column in width Thus there are 14 agate lines to the column inch At Michael J Motto Advertising, we precisely measure all of the classified ads we run and pay only for the exact size ad that runs In this way we take thousands of dollars in linage corrections each month on behalf of our clients
A unit of space by which newspaper and other print advertising space is sold One agate line represents a space 1 column wide and 1 8 mm high