bestow a quality on; "Her presence lends a certain cachet to the company"; "The music added a lot to the play"; "She brings a special atmosphere to our meetings"; "This adds a light note to the program"
To bestow something on someone means to give or present it to them. The Queen has bestowed a knighthood on him. = confer. to give someone something of great value or importance bestow sth on/upon sb (stow)