bağlantılı pazarlama

listen to the pronunciation of bağlantılı pazarlama
Turkish - English
relationship marketing
(Pazarlama) Relationship marketing is a form of marketing that evolved from direct response marketing in the 1960s and emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customer's needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them
The overt attempt of exchange partners to build a long-term relationship and association in marketing
The overt attempt of exchange partners to build a long-term association characterized by purposeful cooperation and mutual dependence and the development of social, as well as structural bonds
Identifying and establishing, maintaining and enhancing, and, when necessary, also terminating relationships with customers and other stakeholders, at a profit, so that the objectives of all parties involved are met, through a mutual exchange and fulfillment of promises
The creation of customer loyalty
The process of creating, maintaining, and enhancing strong, mutually beneficial relationships with customers
Marketing with a focus on building long-term relationships where the target customer is encouraged to continue his or her involvement with the marketer
Creating a long-term relationship with existing customers The aim is to build strong consumer loyalty
All of the activities an organisation uses to build, maintain and develop customer relations p 152
The ongoing process of identifying and creating new value with individual customers over the lifetime of the relationship
The process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders
This vaguely oxymoronic term refers to the process of finding out who your visitors are and what they want, then tailoring your site content to meet those specific needs Whether you've got a simple homepage or a heavy duty e-commerce site, relationship marketing can help you create the kind of bond with your users that'll keep the competition drooling
bağlantılı pazarlama
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