aided recall

English - English

Definition of aided recall in English English dictionary

Prompting respondents by inducing association of ideas to help recall, particularly of television or cinema viewing

Research technique used to test audience memory retention of advertisements. The respondents are prompted by being shown a particular advertisement and then asked to remember their previous exposure to it. Verbal aids are also used to prompt recall. This technique is used by research services to test readership, viewership, and listenership

Hyphenation

aided re·call

Turkish pronunciation

eydıd rîkôl

Pronunciation

/ˈādəd rəˈkôl/ /ˈeɪdəd rɪˈkɔːl/