above-the-line promotion

English - English

Definition of above-the-line promotion in English English dictionary

Related Terms

above-the-line promotion

Above-the-line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising. Compare below-the-line promotion. For all maternity clothing retailers, most above-the-line promotion is conducted through focused sources such as mother and baby magazines

Hyphenation

above-the-line pro-mo-tion