dramatic structure

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The sequence a 5-act play follows including exposition, rising action, climax or turning point, falling action, and denouement or catastrophe. credit Gustav Freytag 1863

one of four formats used in commercials that are designed to affect the audience emotionally, not just rationally: emotional pivot, positive transition, emotional build, and sustained emotion

The laptop ad that first showed an I.T. team with a problem and then showed IBM as the solution used emotional pivot as its dramatic structure.

Heceleme

dra·ma·tic struc·ture

Türkçe nasıl söylenir

drımätîk strʌkçır

Telaffuz

/drəˈmatək ˈstrəkʧər/ /drəˈmætɪk ˈstrʌkʧɜr/