top of mind

listen to the pronunciation of top of mind
Englisch - Englisch
(Reklam) What is present in the uppermost level of consciousness; the manufacturer or brand that people in market surveys name first when asked to list products in a specific category. Top-of-mind is the highest degree of share of mind. To attain that position, a company normally needs to have a large share of voice in its category
top of mind
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