A rank in the army and air force that is higher than colonel or brigadier, and is usually the highest rank group next to commander in chief, except in countries that use the rank of field marshal
of worldwide scope or applicability; "an issue of cosmopolitan import"; "the shrewdest political and ecumenical comment of our time"- Christopher Morley; "universal experience"
somewhat indefinite; "bearing a general resemblance to the original"; "a general description of the merchandise"
You use general to describe something that involves or affects most people, or most people in a particular group. The project should raise general awareness about bullying