Aussprache
Etymologie
() Blend of producer and consumer, coined by futurologist Alvin Toffler|Alvin Toffler]] in his book The Third Wave|The Third Wave]] (1980). Concept based on suggestion by Marshall McLuhan|Marshall McLuhan]] and Barrington Nevitt in their 1972 book Take Today (p. 4) that consumers would take on producer roles in mass customization|mass customization]].