price war

listen to the pronunciation of price war
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Englisch - Englisch
struggle of lowering prices when each manufacturer or seller tries to outsell his competitors
If competing companies are involved in a price war, they each try to gain an advantage by lowering their prices as much as possible in order to sell more of their products and damage their competitors financially. A vicious price war between manufacturers has cut margins to the bone. A period of intense competition among businesses in which each competitor tries to cut retail prices below those of the others. a situation in which several companies reduce the prices of what they sell, because they are all trying to get the most customers
intense competition in which competitors cut retail prices to gain business
price war
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