marketing

Englisch - Türkisch

Definition von marketing im Englisch Türkisch wörterbuch

Bir pazarlama planı geliştirmemiz gerek. - We need to develop a marketing plan.

O pazarlama bölümünün müdürü. - He's the manager of the marketing department.

{i} alışveriş

Doğrudan pazarlama insanların evden alışveriş yapmasını sağlayan bir yoldur. - Direct marketing is a means of allowing people to shop from home.

(Ticaret) piyasaya sunma

{f} piyasaya sun

{f} pazarla

O pazarlama bölümünün müdürü. - He's the manager of the marketing department.

Bir pazarlama planı geliştirmemiz gerek. - We need to develop a marketing plan.

{i} alışveriş yapma

Doğrudan pazarlama insanların evden alışveriş yapmasını sağlayan bir yoldur. - Direct marketing is a means of allowing people to shop from home.

alışveriş yap/pazarla

{f} pazarla: prep.pazarlayarak

çarşıdan öteberi alma

(Askeri) PAZARLAMA: Malın piyasaya arzı, tevzii veya satışı

(Ticaret) marketing

Onlar altın piyasasını kontrol altına almaya çalıştılar. - They tried to take control of the gold market.

Bu yaz transfer piyasası her zamankinden daha heyecan verici olacak. - This summer the transfer market will be more exciting than ever.

Çarşıdaki bir arkadaş, sandıktaki paradan daha iyidir. - A friend in the market is better than money in the chest.

(Hukuk) pazar

Pazarın daha zengin sektörü için çok sayıda firma yarışıyor. - Many firms are competing for the wealthier segment of the market.

Kahve için büyük bir pazar var. - There is a big market for coffee.

marketing research

(Ticaret) piyasa araştırması

marketing association

pazarlama kurumu

marketing company

pazarlama şirketi

marketing expert

marketing management

pazarlama yönetimi

marketing research

pazarlama araştırması

marketing genius

pazarlama dehası

marketing intelligence

pazarlama istihbarat

marketing mix

Pazarlama karması. Ürün, fiyat, tanıtım ve dağıtım faaliyetlerini içeren pazarlama karması. 4P olarak da bilinir (Product, Promotion, Price, Place)

marketing mix

(Pazarlama) Modern pazarlamada 7P olarak kabul edilen Product (Ürün), Price (Fiyat), Promotion (Tanıtım), Place (Yer), Process (Süreç), People (insan/çalışanlar) ve Packaging (Dağıtım/Sunum) faaliyetlerini içeren pazarlama karması

marketing organisation

pazarlama örgütü

marketing principles

pazarlama ilkeleri

marketing wall

Pazarlama duvarı

marketing agency

(Ticaret) pazarlama acentesi

marketing assocoate

marketing audit

(Ticaret) pazarlama denetimi

marketing authorization holder

(Tıp) pazarlama yetki sahibi

marketing backing

(Ticaret) pazarlama desteği

marketing board

(Ticaret) pazarlama birlikleri

marketing budget

(Ticaret) pazarlama bütçesi

marketing chain

(Ticaret) pazarlama zinciri

marketing channels

pazarlama kanalları

marketing committee

(Ticaret) pazarlama komitesi

marketing conditions

(Ticaret) pazarlama şartları

marketing cost

(Ticaret) pazarlama masrafları

marketing cost analysis

(Ticaret) pazarlama maliyeti analizi

marketing costs

(Ticaret) pazarlama masrafları

marketing distribution

(Ticaret) malın tevziatı

marketing environment

(Ticaret) pazarlama ortamı

marketing ethic

ahlaki pazarlama

marketing ethic

pazarlama ahlakı

marketing ethics

(Ticaret) pazarlama etiği

marketing executive

satış elemanı

marketing exercises

pazarlama çalışmaları

marketing facilities

pazarlamacılık

marketing field

(Ticaret) pazarlama alanı

marketing information system

(Ticaret) piyasadan bilgi sistemi

marketing instrument

(Ticaret) pazarlama enstrümanı

marketing intermediaries

(Ticaret) pazarlama aracıları

marketing literature

pazarlama literatürü

marketing man

(Ticaret) pazarlamacı

marketing method

pazarlama yönetmeni

marketing modifications

(Ticaret) pazarlama değişmeleri

marketing objectives

(Ticaret) pazarlama hedefleri

marketing of health services

(Tıp) pazarlama sağlık hizmetleri

marketing opportunity

pazarlama olanağı

marketing organization

(Ticaret) pazarlama kuruluşu

marketing people

(Ticaret) pazarlamacılar

marketing performers

(Ticaret) pazarlama uygulayıcıları

marketing ploy

pazarlama taktiği

marketing productivity

(Ticaret) pazarlama verimliliği

marketing quota

(Ticaret) pazarlama kotası

marketing season

(Ticaret) pazarlama mevsimi

marketing season

(Ticaret) satış mevsimi

marketing staff

marketing study

(Ticaret) pazarlama etüdü

marketing survey

(Ticaret) pazarlama anketi

marketing terms

(Ticaret) pazarlama deyimleri

corporate relations and marketing

KURUMSAL İLİŞKİLER VE PAZARLAMA

service marketing

Hizmet Pazarlaması

societal marketing concept

(Askeri) Örgütsel pazarlama konsepti

agricultural marketing

(Tarım) tarımsal pazarlama

database marketing

veritabanlı pazarlama

database marketing

veri tabanlı pazarlama

export marketing

ihracaat pazarlaması

interactive marketing

etkileşimli pazarlama

international marketing

(Ticaret) uluslararası pazarlama

internet marketing

elektronik pazarlama

internet marketing

ınternette pazarlama

(Ticaret) alışveriş etmek

(Ticaret) alışveriş

Çocuklar için alışveriş yapmıyoruz. - We don't market to children.

Doğrudan pazarlama insanların evden alışveriş yapmasını sağlayan bir yoldur. - Direct marketing is a means of allowing people to shop from home.

(Ticaret) tüm sektör

marketing mix

(Ticaret) pazarlama karması

niche marketing

(Ticaret) niş pazarlama

niche marketing

(Ticaret) bir pazarlama stratejisi

regional marketing

(Ticaret) bölgesel pazarlama

relations marketing

(Ticaret) ilişki pazarlaması

relationship marketing

bağlantılı pazarlama

relationship marketing

ilgili pazarlama

societal marketing

Örgütsel pazarlama

cooperative marketing

müşterek pazarlama

cost or marketing

pazarlama giderleri

foreign marketing

dış pazarlama

satışa çıkarmak

New York'ta Ekim 1987 borsa krizi hâlâ etkili bir şekilde hatırlanmaktadır. - The stock market crash of October 1987 in New York is still vividly remembered.

O, borsada bir servet kaybetti. - He lost a fortune in the stock market.

O, satmak için sığır besler. - He breeds cattle for market.

affiliate marketing

(Pazarlama) Satış ortaklığı: İnternet üzerinden yapılan komisyonculuk; başkalarının ürünlerinin internet üzerinden pazarlanmasına yardımcı olarak bunun karşılığında komisyon alımı

aggressive marketing

agresif pazarlama

black marketing

buzz marketing

sözle yapılan pazarlama

confusion marketing

(Pazarlama) Tüketicilerin bir teklif benzer tekliflerle karşılaştırmalarını engellemek üzere bilinçli olarak karışıklık yaratılması üzerine kurulu pazarlama

confusion marketing

(Pazarlama) Müşterinin nerede daha ucuz olduğunu anlayamadan paket içerisinde yapılan pazarlama yöntemi

The company made most of its money through the rather dubious techniques of inertia selling and confusion marketing.

corporate marketing

kurumsal pazarlama

cross marketing

(Pazarlama) Çapraz pazarlama

director of marketing

Bkz: marketing director

experiential marketing

deneyimsel pazarlama

green marketing

yeşil pazarlama

head of marketing

pazarlama müdürü

internet marketing strategy

internet pazarlama stratejisi

local marketing

yerel pazarlama

{f} pazarla

O, pazarlama bölümü yöneticisidir. - He is the manager of the marketing department.

İhracat pazarlarında rekabet gücünün güçlendirilmesi acil bir ihtiyaçtır. - The strengthening of competitiveness on export markets is an urgent need.

mobile marketing

Mobil pazarlama

multi level marketing

çok katlı pazarlama

network marketing

pazarlama ağı

place marketing

bir yeri pazarlama

pre-opening marketing

açılış öncesi pazarlama

precision marketing

hassas pazarlama

precision marketing effectiviness reduces marketing waste.

relationship marketing

(Pazarlama) İlişki pazarlaması

sales and marketing

Satış ve pazarlama

tailor marketing

isteğe/talebe uygun şekilde yapmak

viral marketing

viral pazarlama

Defense Reutilization and Marketing Office

(Askeri) Savunma Bakanlığı Yeniden Değerlendirme ve Pazarlama Dairesi

generic marketing strategy

(Ticaret) mal cinsi pazarlama stratejisi

idea marketing

(Ticaret) fikir pazarlaması

lateral marketing

yanal pazarlama

market town içinde pazar kurulan ka

{f} çarşıda alışveriş etmek

market place pazar yeri

{f} alışveriş yapmak

pazar,v.pazarla: n.pazar

{f} pazarlamak

Noel yeni oyuncaklar pazarlamak için iyi bir zamandır. - Christmas is a good time to market new toys.

{i} for -e talep, -e rağbet

piyasa market basket pazar sepeti

market day pazarın kurulduğu gün

market garden bostan market order komisyoncuya verilen piyasa fiyatına satma veya alma siparişi

modern marketing

modern pazarlama

multilevel marketing

çokdüzeyli pazarlama

professional marketing

(Turizm) profesyonel pazarlama

segment marketing

(Reklam) bölümsel pazarlama

systems marketing

(Ticaret) sistem pazarlaması

tour marketing

(Turizm) tur pazarlaması

tour marketing

(Turizm) tur pazarlama

travel marketing

(Turizm) seyahat pazarlaması

travel marketing

(Turizm) seyahat pazarlama

wholesale marketing

(Ticaret) toptan pazarlama

Türkisch - Türkisch

Definition von marketing im Türkisch Türkisch wörterbuch
MARKETİNG: (Hukuk) Pazarlama
market: Özellikle her türlü yiyecek maddesinin, ev, büro, mağaza vb. yerlere ait gereçlerin satıldığı dükkân

Englisch - Englisch

Definition von marketing im Englisch Englisch wörterbuch: Buying and selling in a market; earlier (until the 1920’s), shopping, going to market; Present participle of market; The promotion, distribution and selling of a product or service; includes market research and advertising; the exchange of goods for an agreed sum of money; A process designed to bring about the voluntary exchange of values between a not-for-profit organization and its target market, such as the transfer of a donation in exchange for addressing a social need, recognition or a feeling of good will The process or act of fostering such an exchange in a market; Articles in, or from, a market; supplies; Process of planning and executing conception, pricing, promotion and distribution of ideas, goods and services in order to create exchanges that satisfy individual and organizational objectives; shopping at a market; "does the weekly marketing at the supermarket"; the process of making customers aware of products and services, attracting new customers to a product or service, keeping existing customers interested in a product or service, building and maintaining a customer base for a product or service Advertisements play a large part in marketing; One of the three essential business disciplines that studies the demographics and psychographics of target consumers, as well as the development of positioning strategy and messages Marketing strategy affects everything that touches customers, prospects, employees, investors, vendors, and essential business processes; Individual and organisational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods, services and ideas p 5; The process of identifying and reaching specific segments of a population for the purposes of selling them a product or service; The process of identifying and communicating with qualified prospects; Group of related business activities aimed at satisfying the demand for goods and services; is the many ways that products are sold It includes advertising, selling and delivering products to people Marketers (people who work in marketing) try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general exposure in the media world; shopping at a market; "does the weekly marketing at the supermarket" the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing; The process of matching the abilities of an organization with the existing and future needs of its customers, to the greatest benefit of both parties The result is an exchange in which the organization receives income through the meeting of customers' needs and customers receive benefits that satisfy their expectations; this is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers; The process of developing, promoting, and distributing products to satisfy customers' needs and wants; means to make a communication about a product or service a purpose of which is to encourage recipients of the communication to purchase or use the product or service; The process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer; Marketing is the organization of the sale of a product, for example, deciding on its price, the areas it should be supplied to, and how it should be advertised. expert advice on production and marketing. a marketing campaign. the activity of deciding how to advertise a product, what price to charge for it etc, or the type of job in which you do this. Activities that direct the flow of goods and services from producers to consumers. In advanced industrial economies, marketing considerations play a major role in determining corporate policy. Once primarily concerned with increasing sales through advertising and other promotional techniques, corporate marketing departments now focus on credit policies (see credit), product development, customer support, distribution, and corporate communications. Marketers may look for outlets through which to sell the company's products, including retail stores, direct-mail marketing, and wholesaling. They may make psychological and demographic studies of a potential market, experiment with various marketing strategies, and conduct informal interviews with target audiences. Marketing is used both to increase sales of an existing product and to introduce new products. See also merchandising; The activities of listening to customer needs, assessing the competitive landscape and then designing and creating products and services accompanied by messages that shape audience perceptions, leading to opportunities for revenue The primary objective of marketing is to deliver products and services to the right audience at the right price and right time, thereby increasing brand loyalty; earlier (until the 1920's), shopping, going to market; The art and science of discovering and understanding specific consumer wants and desires with an ultimate goal of delivering goods and services that fulfill unmet needs; The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives; The act or process of offering goods or services for sale; the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing; The process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organisation objectives; The act of selling or of purchasing in, or as in, a market; the department in a publishing house with responsibility for promoting titles published; this may include the creation of point of sale display material, press and other advertising, and securing free coverage through PR and publicity; {i} act or process of buying or selling at a market; development of a strategy for the sales of a certain product; promotion and selling services; distribution of goods; The process of planning and executing the conception, pricing, promotion; the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, and people to create exchanges that will satisfy individual and organizational goals; providing goods and services to satisfy customer needs, at a profit; the activities associated with buying and selling a product or service The 4 Ps (product, place, price and promotion); HCCB personnel responsible for finding and educating new producers on the products and services offered by HCCB Also assists the underwriters' follow-up on quoted cases and difficult renewals
marketing collateral: printed materials to present business information, e.g. leaflets, folders, brochures, fliers, fact sheets, direct mail pieces
marketing manager: a manager who is in charge of marketing
marketing research: market research
marketing buzz: Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most common utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices
marketing intelligence: (Pazarlama) Market intelligence (MI), according to Cornish, “the process of acquiring and analyzing information in order to understand the market (both existing and potential customers); to determine the current and future needs and preferences, attitudes and behavior of the market; and to assess changes in the business environment that may affect the size and nature of the market in the future.”
marketing intelligence: (Pazarlama) The systematic collection and analysis of publicly available information about competitors and develeopments in the marketing environment
marketing mix: (Pazarlama) A company's marketing mix is the combination of marketing activities it uses in order to promote a particular product or service
The key focus of the marketing mix will be on price and distribution.
marketing speak: Marketing speak refers to particular patterns of language often used to promote a product or service to a wide audience by seeking to create the impression that the vendors of the service possess a high level of sophistication, skill, and technical knowledge. Such language is often used in marketing press releases, advertising copy, and prepared statements read by executives and politicians. Marketing speak is characterized by its heavy use of buzzwords: neologisms or terms appropriated from specialized technical fields which are eventually rendered almost meaningless through heavy repeated use in inappropriate contexts
marketing automation: (Ticaret) A subset of customer relationship management (CRM) functions that focuses on the definition, scheduling and tracking of marketing campaigns. It includes the identification of target markets, advertising delivery, budget definition, results analysis and other related activities
marketing board: Organization set up by a government to regulate the buying and selling of a certain commodity within a specified area. The simplest type of board is designed to carry out market research, promote sales, and furnish information; it is usually financed by a fee levied on all sales of the product concerned. Examples include the Sri Lanka Tea Board and the Ghana Cocoa Board. Other boards are empowered to regulate terms and conditions of sale, usually by establishing packing standards and quality analysis. The primary goal of most marketing boards is to stabilize prices, especially of products intended for the export market, where price fluctuations are often extreme. The boards may raise average prices through manipulation of commodity flows, with the objective of maintaining reasonably high levels of demand at all times. Marketing boards such as the Washington State Apple Commission are used for products whose perishability requires that outlets be set up in advance. See also cartel
marketing campaign: (Ticaret) A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods. Like a promotion, the future estimated effects of a new marketing campaign must be included in demand and resource planning
marketing cost: the cost of transferring title and moving goods to the customer
marketing cost: the cost of marketing e
marketing department: sales department
marketing mix: the major controllable variables - product, price, promotion and place (distribution) - that the firm blends to produce the desired market response; also called the Four Ps
marketing mix: The set of product, place, promotion, price and packaging variables, which a marketing manager controls and orchestrates to bring a product or service into the marketplace
marketing mix: the controllable variables that company puts together to satisfy a target group
marketing mix: Four basic marketing strategies, collectively known as the four Ps-product, place, price, and promotion
marketing mix: Blending of a variety of marketing elements (price, packaging, distribution, promotion, public relations, etc ) into a marketing program
marketing mix: A company's marketing mix is the combination of marketing activities it uses in order to promote a particular product or service. The key focus of the marketing mix will be on price and distribution
marketing mix: the chosen combinations of a marketing program: product, price, promotion, distribution
marketing mix: The marketing mix consists of all of the activities that can be brought to bear on the marketing of the product and service This includes sales, promotion, communications, public affairs (press releases), and product development
marketing mix: The set of controllable tactical marketing tools–product, price, place, and promotion–that the firm blends to produce the response it wants in the target market
marketing mix: the four sets of tools the entrepreneur may combine to shape market demand and facilitate transactions: Product, Price, Promotion, Distribution
marketing mix: The levels and interplay of the elements of a product's or service's marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, and marketing budget; especially as these elements affect sales results
marketing mix: The blending of the four elements of marketing to satisfy chosen consumer segments
marketing mix: the blend of product, place, promotion, and pricing strategies designed to produce satisfying exchanges with a target market
marketing mix: The unique blend of product, pricing, promotion, and distribution designed to reach a specific group of consumers
marketing mix: The four main elements used by a marketing manager to market goods and services These elements are product, price, distribution or place, and promotion
marketing mix: The activities controllable by the organization and include the product, service, or idea offered, the manner in which the offering will be communicated to customers, the method for distributing or delivering the offering, and the price to be charged for
marketing mix: (p 398) The ingredients that go into a marketing program: product, price, place, and promotion
marketing mix: The elements of product, promotion, distribution and pricing over which marketing managers can implement analysis, planning, and control
marketing mix: The strategy of the organisation consisting of products, price, place and promotion strategy (also known as the 4p's)
marketing mix: The blending of the four marketing elements of Price, Place, Product and Promotion to create a marketing strategy that satisfies a defined market segment
marketing mix: The tactical "toolkit" of product, place/distribution, promotion, price and people that an organisation can control in order to facilitate satisfying exchange p 16
marketing mix: The four major marketing elements-product, price, promotion, and distribution (place)-that foster the exchange process
marketing psychology: method of using psychological methods when marketing a product to help attract the largest number of customers
marketing research: quantitative and/or qualitative data that address a specific marketing problem or situation facing the company
marketing research: The systematic gathering, recording, and analyzing of market information for management decision-making purposes
marketing research: The process of systematically gathering, analyzing and interpreting data pertaining to the company's market, customers and competitors, with the goal of improving marketing decisions
marketing research: The systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services
marketing research: research that gathers and analyzes information about the moving of good or services from producer to consumer
marketing research: The process of gathering, recording, and analyzing information pertaining to the marketing of goods and services Topic areas: Fundraising and Financial Sustainability
marketing research: The systematic gathering, recording, analyzing, and use of data relating to the transfer and sale of goods and services from producer to consumer
marketing research: The systematic design, collection, analysis and reporting of data regarding a specific marketing situation
marketing research: The process of gathering, interpreting and reporting information to help marketers solve specific marketing problems or take advantage of marketing opportunities p 169
marketing research: (p 402) The analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions
marketing research: Linking the customer, consumer and public with the marketer through information which is used to identify and define marketing opportunities and problems Market research generates, refines and evaluates marketing actions, monitors marketing performance and improves the understanding of marketing Market research specifies the information required to address issues, designs the methods for collecting information and manages and implements data collection, analyzes results and communicates the findings and their implications
marketing research: the specification, gathering, analyzing, and interpretation of information that links the organization with its market environment
marketing research: The analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions
marketing research: Survey research into the motivational factors influencing purchase and product use These activities include advertising, customer satisfaction, positioning, and pricing research
marketing research: The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization
marketing strategy: sales strategy, short and long term sales plans
Mass Marketing: (Reklam) Simultaneous standardized marketing to a very large target market through mass media. Other names for this are market aggregation and undifferentiated marketing
ambush marketing: A marketing strategy in which a competing brand attempts to attach a product to a major event (usually sporting in nature) without paying sponsorship fees
direct marketing: Marketing that reaches customers by communications directly addressed to the customer
event marketing: The marketing discipline focused on face to face interaction via live events, trade shows and corporate meetings among other event types
Event Marketing covers business to business (B2B), business to consumer (B2C), and business to Government (B2G) marketing. Differing from traditional marketing such as print, radio and television, event marketing takes into consideration all of the aspects of a live experience including, spatial design, graphic design, video, audio, web, interactive and live talent to create a motivating and memorable experience.
influencer marketing: A form of marketing in which focus is placed on influencers—individuals that have influence over potential buyers—rather than the target market as a whole
market: A formally organized, sometimes monopolistic, system of trading in specified goods or effects
The stock market ceased to be monopolized by the paper-shuffling national stock exchanges with the advent of Internet markets.
market: A group of potential customers for one's product
We believe that the market for the new widget is the older homeowner.
market: To make (products or services) available for sale and promote them
We plan to market an ecology model by next quarter.
market: A geographical area where a certain commercial demand exist
Foreign markets were lost as our currency rose versus their valuta.
market: The sum total traded in a process of individuals trading for certain commodities
market: City square or other fairly spacious site where traders set up stalls and buyers browse the merchandise
We're going to the market to get some fresh vegetables and fruits.
market: Relating to a (commercial) market
We waited to hear the latest market results.
market: An organised, often periodic, trading event at such site
Definition used by famous economist of the Austrian school, Ludwig Von Mises, in his book .
market: To sell
We marketed more this quarter already then all last year!.
membership marketing: The process of acquiring, engaging, upgrading, and renewing "members" for an association or relationship driven organization
multi-level marketing: A sales system under which the salesperson receives a commission on his or her own sales and a smaller commission on the sales from each person he or she convinces to become a salesperson
niche marketing: the finding and exploitation of niche markets
viral marketing: A technique aiming at reproducing "word of mouth", usually on the internet or by e-mail, for humorous, political or marketing purposes
service marketing: A sub field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast moving consumer goods (FMCG) and durables) and the marketing of services. Services marketing typically refers to both business to consumer (B2C) and business to business (B2B) services, and includes marketing of services like telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services
societal marketing: A marketing concept that holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests
societal marketing concept: A marketing concept that holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests
viral marketing: Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most common utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables an "endless amount of potential forms and vehicles the messages can utilize for transmission", including mobile devices
market: {n} a place and time of sale, rate, price
market: {v} to deal at market, purchase, bargain
affiliate marketing: (Pazarlama) Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts
confusion marketing: Selling products or services together in a way that makes it very difficult to decide which company's products or services are cheapest
experiential marketing: Experiential marketing is a methodology, a concept that moves beyond the traditional “features-and-benefits” marketing. Experiential Marketing connects consumers with brands in personally relevant and memorable ways
mobile marketing: Mobile Marketing can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone. Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards
network marketing: Using a multi-layer of people to market and sell products; the person at the top takes commission from those below and those below take commission on products below them and so on e.g. Amway
network marketing: (Pazarlama) Using a multi-layer of people to market and sell products; the person at the top takes commission from those below and those below take commission on products below them and so on e.g. Amway; compare with pyramid selling which is illegal
place marketing: (Ekonomi) As the term implies, place marketing is about the packaging and marketing of specific places, usually a city, but also regions, rural landscapes or whole countries. Usually, but not necessarily, it is connected to a set of different strategies to make places more attractive to visitors, companies and future inhabitants that goes under the label of ‘place development’. Place marketing is a knowledge production of increased importance due to what is usually labeled globalization, that is, increased mobility, connectivity, speed and flexibility in the constitution and reproduction of the Societal. In this globalization it is deemed increasingly necessary for places to market themselves, “put themselves on the global map” of tourism, business and investments, based in the “do or die – logic” that is hegemonic in contemporary neo-liberalism and urban entrepreneurialism (Harvey 1989)
relationship marketing: (Pazarlama) Relationship marketing is a form of marketing that evolved from direct response marketing in the 1960s and emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions. It involves understanding the customer's needs as they go through their life cycles. It emphasizes providing a range of products or services to existing customers as they need them
retail marketing: Retail marketing consists of the sale of goods or merchandise, from a fixed location such as a department store or kiosk, in small or individual lots for direct consumption by the purchaser
viral marketing: (Pazarlama) A marketing technique whereby information about a company's goods or services is passed electronically from one Internet user to another
Niche Marketing: (Reklam) Marketing adapted to the needs, wishes and expectations of small, precisely defined groups of individuals. A form of market segmentation, but aimed at very small segments. Niche marketing characteristically uses selective media
Search Engine Marketing: SEM, marketing methods used to intensify the visibility of a website in results pages of search engines and drive targeted visitors to the website
aggressive marketing: style of promoting a product which is very forceful or energetic
ambush marketing: A promotional strategy whereby a non- sponsor attempts to capitalize on the popularity/prestige of a property by giving the false impression that it is a sponsor Often used by the competitors of a property's official sponsors Cross-promotions A joint marketing effort conducted by two or more cosponsors using the sponsored property as the central theme
ambush marketing: 1 To tie a firm's name to its competitors advertising
ambush marketing: A promotional strategy utilized by nonsponsors to capitalize on the popularity or prestige of an event or property by giving the false impression that they are sponsors, such as by buying up all the billboard space around an athletic stadium Often employed by the competitors of the property's official sponsor (Ch 10)
defense reutilization and marketing service: the organization in the Defense Logistics Agency that inventories and evaluates and sells reusable United States government surplus
direct marketing: this term is typically used to describe marketing that uses mailings--such as catalogues or third-class mail pieces The advantage of direct marketing is that the results can be precisely measured
direct marketing: Communication with individuals (either in their role as consumer or as job holder within an organisation), seeking a direct response back to you (by fax, phone, reply paid card etc) Compare this approach with awareness building through 'corporate advertising'
direct marketing: Selling via a promotion delivered individually to the prospective customer Direct marketing differs from general marketing in that the result of the promotion is measurable in terms of the response Direct marketing is largely dependent upon the use of customer files and lists ( See Data Base )
direct marketing: The variety of approaches a marketer uses to promote a product directly to the buyer and elicit and immediate response Includes direct mail, catalogs, telephone sales, TV, radio, or newspaper ads that usually invite consumers to call a toll-free number or fill out a coupon
direct marketing: Any method of distribution that gives the customer access to an organization's products and services without intermediaries; also, any communication from the producer that communicates with a target market to generate a revenue producing response
direct marketing: Direct marketing is the same as direct mail. The direct marketing industry has become adept at packaging special offers. the business of selling things directly to people by post or telephone rather than in shops
direct marketing: marketing via a promotion delivered directly to the individual prospective customer
direct marketing: A planned system of contacts seeking to produce a lead or an order Using any media, direct marketing requires the use of a database and can be measured in costs and results
direct marketing: Direct communications with carefully targeted individual consumers to obtain an immediate response
direct marketing: The method by which a merchant solicits business to a population that did not ask to be solicited (i e "junk mail") It is often mistakenly confused with terms like, "mail order" and "telephone order " A merchant that sends catalogs or brochures to a mailing list of past customers is not a direct marketer, but a merchant who sends catalogs or brochures to everyone in a geographic area is a direct marketer Top of page
direct marketing: The series of marketing techniques and tools which enable a company to provoke a reaction of some sort from the consumer (not necessarily making a purchase, but, for example, filling in a form, requesting a catalog, etc )
direct marketing: An interactive marketing system that uses one or more advertising media to effect a measurable response or transaction at any location
direct marketing: Marketing without intermediaries between the sellers and the buyers
direct marketing: A transaction category for providing customized services and procedures for merchants which offer merchandise or services via catalogs, telephone calls, mailings, and/or advertisements
direct marketing: The sale for human consumption of shellfish which: (a) Does not require depuration or relaying prior to sale; or (b) Has been subjected to depuration or relaying activities (3)
direct marketing: Sales and promotion technique in which the promotional materials are delivered individually to potential customers via direct mail, telemarketing, door-to-door selling or other direct means
direct marketing: The process of sending promotion material to a named person within an organisation
direct marketing: Any promotional activity in which direct contact is made with the target customer While advertising and publicity are indirect promotional methods, direct marketing--also called direct response marketing--allows you to get relatively immediate and trackable feedback from your target customers Common techniques include direct mail, telemarketing, and cold canvassing (also called missionary selling)
direct marketing: Sales made directly to the customer, rather than through intermediaries, such as direct mail, direct advertising, telemarketing, and so forth
direct marketing: any direct communication to a consumer or business recipient that is designed to generate a response in the form of an order, a request for further information, and/or a visit to a store or other place of business for purchase of a specific product(s) or service(s) - The DMA
direct marketing: A decision by a company's marketers to select a marketing channel which avoids dependence on marketing channel intermediaries and to focus marketing communications activity on promotional mix ingredients which deal directly with targeted customers p 468
direct marketing: Reaching customers through direct mail channels
direct marketing: A marketing strategy that attempts to communicate marketing messages directly to individuals, rather than to market segment groups (See 101)
direct marketing: - Marketing via leaflets, brochures, letters, catalogs, or print ads mailed or distributed directly to current and potential consumers The direct marketing industry has grown enormously as a result of increasingly specialized mailing lists
direct marketing: A method of marketing that uses one or more media to elicit an immediate and measurable action-such as an inquiry or a purchase-from a customer or prospect Also known as direct response marketing
direct marketing: Marketing to the customer without the use of an intermediary
direct marketing: Sending a promotional message directly to consumers, rather than via a mass medium Includes methods such as Direct Mail and Telemarketing
direct-mail marketing: Method of merchandising in which the seller's offer is made through mass mailing of a circular or catalog or through a newspaper or magazine advertisement, and in which the buyer places an order by mail, telephone, or Internet. The rise of retail mail-order selling occurred in the late 19th century, when U.S. firms such as Sears, Roebuck and Montgomery Ward built large businesses selling goods primarily to farmers. Its use has grown steadily since the introduction of computerized mailing lists after 1960; it is now employed by tens of thousands of firms, and it reaches virtually every consumer in the U.S
green marketing: Selling green energy
green marketing: The specific development, pricing, promotion and distribution of products that do not harm the environment p 772
internet marketing: This has grown into a large subset of web development that includes search engine optimization, paid advertising, affiliations, paid linking, and other promotional tactics Although internet marketing sounds expensive, it doesn't have to be
internet marketing: Strategies and techniques applied on the Internet to support the organization's overall online marketing objectives Goals may include driving targeted traffic to a Website and features on the Website to create a desired call to action Internet marketing may include keyword and meta tag strategies, newsgroup and mailing list postings, banner advertising, reciprocal links, online promotions, content positioning, online image development, email strategies and other interactive features
internet marketing: The use of the Internet to advertise and sell merchandise or services This involves use of Web sites and e-mail to inform customers about a product, solicit their questions, and accept their orders directly through the electronic medium
internet marketing: Cataloging your web site to top search engines will increase your site's marketing exposure Includes
market: The job market or the labour market refers to the people who are looking for work and the jobs available for them to do. Every year, 250,000 people enter the job market. the changes in the labour market during the 1980s
market: A trading institution held weekly At most places in medieval England and Wales a market was held on a set day, once a week The larger towns had several markets on several days a week
market: If you say that it is a buyer's market, you mean that it is a good time to buy a particular thing, because there is a lot of it available, so its price is low. If you say that it is a seller's market, you mean that very little of it is available, so its price is high. Don't be afraid to haggle: for the moment, it's a buyer's market
market: deal in a market
market: If you are in the market for something, you are interested in buying it. If you're in the market for a new radio, you'll see that the latest models are very different
market: {i} place where people gather to buy and sell; store for the sale of food; bazaar; fair; demand for goods or services (Economics); rate of purchase and sale (Economics)
market: The market for a particular type of thing is the number of people who want to buy it, or the area of the world in which it is sold. The foreign market was increasingly crucial. the Russian market for personal computers
market: means the labour market The reference or comparator markets are large employers in the greater Montreal area, the public and University sectors in Quebec, and the Canadian not-for-profit sector
market: the total demand for a good; the set of all actual and potential buyers of a good or service; the place where people buy and sell; the process by which buyers and sellers of goods, services and factors of production interact to determine prices and quantifies
market: The privelege granted to a town of having a public market
market: Consists of all people and/or organizations who desire (or potentially desire) a good or service, have sufficient resources to make a purchase, and the willingness and ability to buy
market: The stock market is sometimes referred to as the market. The market collapsed last October. see also black market, market forces, open market
market: A public place (as an open space in a town) or a large building, where a market is held; a market place or market house; esp
market: The price for which a thing is sold in a market; market price
market: A market is a place where goods are bought and sold, usually outdoors. He sold boots on a market stall
market: the customers for a particular product or service; "before they publish any book they try to determine the size of the market for it"
market: Hence: Value; worth
market: Place or network where trading takes place
market: Exchange, or purchase and sale; traffic; as, a dull market; a slow market
market: Usually refers to the equity market "The market went down today" meaning that the value of the stock marketdropped that day
market: To deal in a market; to buy or sell; to make bargains for provisions or goods
market: a place where provisions are sold
market: The rating services divide the country into markets made up of counties whose audience is dominated by a group of stations The market name comes from the cities that the major stations are licensed from
market: buy household supplies; "We go marketing every Saturday
market: An aggregate of people who, as individuals or as organisations, have a need for certain products and the ability, willingness and authority to purchase such products p 204
market: the place in which or the arrangement by which goods and services are bought and sold
market: A group of buyers and sellers of a particular good or service (pg 4)
market: A place, or mechanism, where buyers and sellers can communicate and complete an exchange for goods or services if they agree on the price and terms and conditions of sale Markets allocate resources and goods and services
market: If you talk about a market economy, or the market price of something, you are referring to an economic system in which the prices of things depend on how many are available and how many people want to buy them, rather than prices being fixed by governments. Their ultimate aim was a market economy for Hungary He must sell the house for the current market value. the market price of cocoa
market: A group of customers or potential purchasers who represent sufficient profit or public relations potential as to be attractive to the marketer, and who as a group can be identified and reached with a tailored marketing mix
market: engage in the commercial promotion, sale, or distribution of; "The company is marketing its new line of beauty products"
market: Place where products or services are bought and sold, or a group of people engaging in such activities, but is often used to describe just about anything associated with the stock market or investing in securities Also describes the act of creating liquidity in a security or "making a market," the activity of buying and selling securities from a broker dealer’s account in order to facilitate a market for others
market: [1] the potential readership for a title [2] the territories of the world in which a title may be contractually sold
market: A place where products and services and their competitive substitutes are brought and sold, an opportunity to sell, or the demand for goods and services
market: {f} sell; buy at a market; sell in a market; trade or deal at a market; develop a strategy for the sales of a certain product
market: A specific group of people who have needs to satisfy and the ability to pay (purchasing power)
market: Group of customers that possibly want to buy ones product
market: To expose for sale in a market; to traffic in; to sell in a market, and in an extended sense, to sell in any manner; as, most of the farmes have marketed their crops
market: the total of all the existing and potential buyers of a good or service
market: trade or traffic in a particular good or service; place where goods or services are bought and sold
market: If you price yourself out of the market, you try to sell goods or services at a higher price than other people, with the result that no one buys them from you. At £150,000 for a season, he really is pricing himself out of the market. Means by which buyers and sellers are brought into contact with each other and goods and services are exchanged. The term originally referred to a place where products were bought and sold; today a market is any arena, however abstract or far-reaching, in which buyers and sellers make transactions. The commodity exchanges in London and New York, for example, are international markets in which dealers communicate by telephone and computer links as well as through direct contact. Markets trade not only in tangible commodities such as grain and livestock but also in financial instruments such as securities and currencies. Classical economists developed the theory of perfect competition, in which they imagined free markets as places where large numbers of buyers and sellers communicated easily with each other and traded in commodities that were readily transferable; prices in such markets were determined only by supply and demand. Since the 1930s, economists have focused more often on the theory of imperfect competition, in which supply and demand are not the only factors that influence the operations of the market. In imperfect competition the number of sellers or buyers is limited, rival products are differentiated (by design, quality, brand name, etc.), and various obstacles hinder new producers' entry into the market. free market economy bear market black market bull market market research money market open market operation over the counter market stock market Stock Market Crash of 1929 the Common Market direct mail marketing marketing board
market: An opportunity for selling anything; demand, as shown by price offered or obtainable; a town, region, or country, where the demand exists; as, to find a market for one's wares; there is no market for woolen cloths in that region; India is a market for English goods
market: by private purchase and sale, and not by auction; as, a market is held in the town every week
market: City square or other place where traders set up stalls and buyers browse the merchandise
market: the world of commercial activity where goods and services are bought and sold; "without competition there would be no market"; "they were driven from the marketplace"
market: Usually refers to the equity market ``The market wend down today'' meaning that the value of the stock market dropped that day
market: a marketplace where groceries are sold; "the grocery store included a meat market"
market: Domestic Market – Service within and between the 50 U S States, the District of Columbia and U S territories such as Puerto Rico, Guam etc International Market – Service outside the 50 States of the U S and the District of Columbia It currently includes service to the U S territory of the Virgin Islands Trans Atlantic – Service to Europe, Middle East, Africa, and other locations by way of the Atlantic Trans Pacific – Service to Asia/Australia, the Pacific Islands and other locations by way of the Pacific Latin America – Service to Central and South America (excluding Mexico) and the Caribbean (Includes foreign Caribbean nations and also the U S territory of the Virgin Islands ) Canada/Mexico – All Canadian provinces/all of Mexico
market: A network in which buyers and sellers interact to exchange goods and services for money
market: A meeting together of people, at a stated time and place, for the purpose of traffic as in cattle, provisions, wares, etc
market: The market refers to the total amount of a product that is sold each year, especially when you are talking about the competition between the companies who sell that product. The two big companies control 72% of the market
market: The term for the exchange where electricity is bought and sold There are formal markets for electricity, such as the market operated by the Independent System Operator for power sales into California Formal markets have specific procedures for bidding, contract length and other sales elements There also are informal markets, in which power is bought and sold over the telephone or on the Internet Informal markets do not have set procedures and allow for whatever agreements can be arranged between sellers and buyers The California/Oregon Border and Mid-Columbia power price indexes are reports of average prices for power sold in these informal market transactions
market: buy household supplies; "We go marketing every Saturday"
market: The sum total of trades in a process of individuals trading for certain commodities

Türkisch - Englisch

Definition von marketing im Türkisch Englisch wörterbuch

(Ticaret) marketing

Tom drove Mary to the grocery store. - Tom Mary'yi markete götürdü.

I go grocery shopping every morning. - Her sabah market alışverişine giderim.

Convenience stores and supermarkets can sell medicine since 2009. - Marketler ve süpermarketler, 2009'dan beri ilaç satabiliyorlar.

Tom asked Mary to pick up some toothpaste and some toilet paper at the supermarket. - Tom Mary'in markette biraz diş macunu ve biraz tuvalet kağıdı almasını istedi.

marketing manager

pazarlama müdürü

grocery, grocer's; supermarket

(self-service) grocery store, grocery

marketing

Silbentrennung

mar·ket·ing

Türkische aussprache

märkıtîng

Aussprache

/ˈmärkətəɴɢ/ /ˈmɑːrkətɪŋ/

Gemeinsame Collocations

marketing mix, marketing manager

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