Definition von loss leader im Englisch Englisch wörterbuch
An item that is sold at or below cost in an effort to stimulate other profitable sales
A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop. A commodity offered especially by a retail store at cost or below cost to attract customers. a product that is sold at a very low price in order to attract customers into a shop
loss leader
Silbentrennung
loss lead·er
Türkische aussprache
lôs lidır
Aussprache
/ˈlôs ˈlēdər/ /ˈlɔːs ˈliːdɜr/
Etymologie
[ 'los ] (noun.) 13th century. Middle English los, probably back-formation from lost, past participle of losen to lose.