(Fear, Uncertainty, and Doubt) A not so affectionate term used by Microsoft's critics to describe the spin created by the company's PR techniques regarding the products of Microsoft's competitors
Fear, Uncertainty and Doubt Originally invented by IBM in the 70s; Nobody ever got fired for recommending IBM FUD has been successfully appropriated and raised to a fine art by Microsoft
n Fear, Uncertainty, and Doubt The object of marketing campaigns launched by otherwise uncompetitive companies
Hu foodn Sustenance Of supreme importance to most cats Ex 'Don't furget the fud!'
Abbreviation for Fear, Uncertainty, and Doubt A set of sales tactics employed by market leaders to cast aspersion on competing products Computer products are often purchased on the basis of perceived market leadership because no one wants to get stuck with a losing product that might not be supported in the near future The usefulness of using FUD to confuse a market is epitomized by the apocryphal saying, "No one ever got fired for buying IBM " A good example of FUD is Microsoft's tactic of pre-announcing products far in advance of their actual availability All of a sudden the market for competing products evaporates as customers await a dominating Microsoft product