An all-inclusive term referring to the numerous tasks involved in creating, updating and maintaining an active subscriber list and producing the mailing labels and necessary statistics and reports for auditing and marketing purposes Fulfillment is accomplished either through an outside supplier a fulfillment bureau (also called a fulfillment house or fulfillment service) or internally, with purchased or self-developed software packages, hardware and an in-house staff Each in-house and outside system or bureau has its own capabilities and specialties
Process of receiving orders and shipping and tracking goods sold through direct marketing
A process that supplies a finished manufactured product directly from a manufacturing facility to a distributor or end user without the finished product going back through the company that has created the product The fulfillment cycle may include receiving customer orders, configuring the products to order, shipping and invoicing products to distribution outlets or end users around the world
Following through on an offer promised in a mailing, such as mailing a sample or product purchased, or delivering a subscription
The process of packaging and shipping an order for a distributor Fulfillment may be performed by a supplier, a distributor or an independent fulfillment house