glocalisation

listen to the pronunciation of glocalisation
Französisch - Türkisch
Küyerelleşme
Französisch - Englisch
glocalization
Englisch - Englisch
{i} act of creating products or services designed for global trade but customized to fit local culture or laws; (Computers) globalization of a product or service customized to fit each locality or culture in a specific manner (also glocalization)