executional peak

Englisch - Englisch

Definition von executional peak im Englisch Englisch wörterbuch

the emotional or aesthetic, non-product related, moments of a commercial that are most noticed by the audience, as seen in Flow of Attention research results

The company’s new pre-test system provides visual data on the creative elements in their ads such as executional peaks, not just whether or not the product name was said frequently enough.

Silbentrennung

ex·e·cu·tion·al peak