emotional build

listen to the pronunciation of emotional build
Englisch - Englisch
a narrative structure used in commercials known as “director-type” advertising
one of four archetypal dramatic structures of commercials characterized by a rising pattern of positive emotions

Coca-Cola ads often feature the emotional build structure, filled with fun and no conflict, the viewer feels better and better as the ad goes along.

emotional build

    Silbentrennung

    e·mo·tion·al build

    Türkische aussprache

    îmōşınıl bîld

    Aussprache

    /əˈmōsʜənəl ˈbəld/ /ɪˈmoʊʃənəl ˈbɪld/
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