A cross tabulation (often abbreviated as cross tab) displays the joint distribution of two or more variables. They are usually presented as a contingency table in a matrix format. Whereas a frequency distribution provides the distribution of one variable, a contingency table describes the distribution of two or more variables simultaneously. Each cell shows the number of respondents that gave a specific combination of responses, that is, each cell contains a single cross tabulation
A typical technique used to display research data, similar to a spreadsheet Used as a basis for analyzing most surveys Cross-tabs normally sort responses by type (young, aware, heavy users) and display the results in a data matrix