category management

Englisch - Englisch

Definition von category management im Englisch Englisch wörterbuch

A retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes)

Category management is a development of the brand management approach to product development, and was developed to take account of the growing power of some retailers. Retail products are broken into like groupings called Categories. These groupings are then managed as business units and will go through business reviews on an ongoing basis to determine growth, profitability, trends and future opportunities

Silbentrennung

cat·e·go·ry man·age·ment

Türkische aussprache

kätıgôri mänıcmınt

Aussprache

/ˈkatəˌgôrē ˈmanəʤmənt/ /ˈkætəˌɡɔːriː ˈmænəʤmənt/