branding

Definition von branding im Englisch Englisch wörterbuch: Present participle of brand; process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal; (Reklam) Selecting and blending tangible and intangible attributes to differentiate the product, service or corporation in an attractive, meaningful and compelling way; The branding of a product is the presentation of it to the public in a way that makes it easy for people to recognize or identify. Local companies find the sites and build the theme parks, while we will look after the branding. a practice which involves a company giving a group of their products the same brand name, helping this name to become well-known; A school of advertising that says, "If the consumer has heard of us, we've done our job " Fortunately for agencies, brand value is extremely difficult to measure, so branding campaigns can be easily defended with grandiose predictions of future glory; Successful branding differentiates the singular brand from all others It makes the buyer believe that there is no firm, product or service quite like yours Branding is important for buyer decision-making, as it provides a short cut to identifying professional services with high value The more distinctive the brand, the less likely a client will accept a substitute; A marketing term Brand recognition and brand loyalty are well-known phenomena dear to marketers' hearts Branding is the process through which you establish loyalty; A hot die imprint usually burned into leather or wood; A marketing concept used to create a greater awareness of your company's services and its products Companies that are interested in branding try to get as many web users as possible to view their banner ads and logos, with less concern for the number of clickthroughs to their web sites; A marketing function that identifies products and their source and differentiates them from all other products (Ch 1); A contract between a software product vendor and POSC whereby both parties fulfill their obligations, which may include a product-certification process; the use of a name, term, symbol, or design - or a combination of these - to identify a product; The process of making a product distinctive in the marketplace or representative of like products (example: Kleenex, Xerox, Rollerblades); Establishing a strong, positive reputation; building strength and image around a name or symbol that represents a company, its products, and its services; the act of stigmatizing; The additional reassurance provided to the customer by the brand name and reputation beyond the intrinsic value of the assets purchased by the customer; XE "Branding" - The action XE "action" of consistently projecting an organization's brand throughout a message and across multiple messages Branding can also be used as through line XE "through line"; Brand is the proprietary visual, emotional, rational, and cultural image associated with a company or a product The purpose of having people remember the brand name and have positive associations with that brand is to make their product selection easier and enhance the value and satisfaction they get from the product; Branding is effectively what the product of a particular company promises and advertises itself to be Customer calls, advertising and even invoicing are decisively brand moments The company must ensure that their customers must have the same brand experience even when they call up at the call center In other words, the call center representative must mirror the brand promise; A traditional advertising method used to elicit a latent response from a target based on cumulative impressions and positive reinforcement The most successful brands are considered "trustmarks" and enjoy loyal, lifelong customers; The automatic stamping of a banner on each page of a sent fax that includes a set of details about the transmission; the specific identification of an entity, product or service by which the entity, product or service becomes known, used, trusted and quoted by the consumer; Attaching a brand mark or brand name to a product in order to distinguish it from other product variants; Very brief application of intense cold or heat to the skin of a horse as permanent marking for identification purposes; the process of naming and identifying products; Branding is the messaging work a company does to encourage consumers to feel a certain way about their product From touchy-feely character attributes to laundry lists of product features, it's a marketer's job to help you assimilate these ideas; Giving a product/organisation a name, term, sign, symbol, design, or some combination of these, which identifies them as the marketer's and differentiates them from competitor's offerings; {i} act of burning with a hot iron; act of stigmatizing, act of marking with disgrace; The creation of indelible images of you and your products in the minds of your target customers, audience, and stakeholders Examples of music business brands include your name or stage name, your company name, names of songs, records, festivals, concert series, clubs, and other venues Brands include both words and graphic images (logos, trademarks) associated with your business; A school of advertising that says, "If the consumer has heard of us, we've done our job " Fortunately for agencies, brand value is extremely difficult to measure, so branding campaigns can be easily defended with grandiose predictions of future glory; The process of transforming a commodity into a unique customer experience
branding iron: A piece of metal bent into a distinctive shape, heated and used to brand livestock
branding irons: plural form of branding iron
branding moment: the point at which the emotional and logical sides of a consumer’s brain simultaneously engage while watching a commercial is believed to create a long-term perception of a brand, as seen when plotting Flow of Emotion research results against Flow of Attention results
Branding Moments® is trademarked by Hello-Hello, Inc. an affiliate of Ameritest.
branding iron: An iron to brand with
branding iron: a piece of metal that is heated and used for burning marks on cattle or sheep, to show who they belong to
brand: A piece of wood red-hot, or still burning, from the fire
brand: To make an indelible impression on the memory or senses
Her face is branded upon my memory.
brand: A mark of ownership made by burning, e.g. on cattle
brand: A specific product or manufacturer so distinguished
Some brands of breakfast cereal have more sugar than is really healthy.
brand: To mark (especially cattle) with a brand as proof of ownership
The ranch hands had to brand every new calf by lunchtime.
brand: To associate a product or service with a trademark or other name and related images
They branded the new detergent Suds-O, with a nature scene inside a green O on the muted-colored recycled-cardboard box.
brand: A product's attributes — name, appearance, reputation, and so on — taken collectively and abstractly
The company still has to do more to build the brand.
brand: A name, symbol, logo, or other item used to distinguish a product or manufacturer from its competitors
brand: A sword
brand: Any specific type or variety of something; a distinct style, manner
I didn't appreciate his particular brand of flattery.
co-branding: The combination of two or more well-known brands for marketing purposes, to strengthen one another's preference or purchase intentions, or to reach a broader audience
single-minded branding moment: a peak moment in a commercial that features only the identity of the brand with no other distracting visuals and has high recall ratings, as seen in the Flow of Attention
Our computer ad had a poor brand linkage score because it did not offer a single-minded branding moment. Our logo always appeared in the background, competing for attention with the action in the foreground.
single-minded branding moments: plural form of single-minded branding moment
sonic branding: The use of a certain kind of sound in order to advertise and identify products sold by, manufactured by, or otherwise associated with a certain manufacturer
brand: {f} mark with a branding iron; disgrace, condemn
brand: {i} product manufactured by a company and given a specific name or mark, trademark; kind, type, variety; mark made by burning; mark of disgrace; hot iron used for branding
brand: a recognizable kind; "there's a new brand of hero in the movies now"; "what make of car is that?" identification mark on skin, made by burning a piece of wood that has been burned or is burning burn with a branding iron to indicate ownership; of animals
brand: identification mark on skin, made by burning a piece of wood that has been burned or is burning burn with a branding iron to indicate ownership; of animals
brand: {n} a burnt or burning piece of wood, sword, an iron to burn the figure of letters, the mark burnt, a stigma
brand: {v} to mark with a brand or infamy, to burn
brand: jargon for those things associated with a product name, such as the image or concept in customers' minds about what it means to them
brand: Product identification by word, name, symbol, design, or a combination of these
power branding: (Pazarlama) Power Branding is a strategy in which every product in a company's range has its own brand name which functions independently, unsupported by either the company's corporate brand or its other product brands. Power branding is a resource-intensive strategy, since each brand must be commercially promoted and legally protected. This strategy is used mainly by manufacturers of consumer goods. Lever's and Procter & Gamble's detergents are good examples of power brands
Brand: (Reklam) A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence
Co-branding: (Reklam) The use of two or more brand names in support of a new product, service or venture
Power Branding: (Reklam) A strategy in which every product in a company's range has its own brand name which functions independently, unsupported by either the company's corporate brand or its other product brands. Power branding is a resource-intensive strategy, since each brand must be commercially promoted and legally protected. This strategy is used mainly by manufacturers of consumer goods. Lever's and Procter & Gamble's detergents are good examples of power brands
brand: A brand of a product is the version of it that is made by one particular manufacturer. Winston is a brand of cigarette I bought one of the leading brands. a supermarket's own brand. = make
brand: To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound
brand: The Clicquot brand, etc , the best brand, etc That is the merchant's or excise mark branded on the article itself, the vessel which contains the article, the wrapper which covers it, the cork of the bottle, etc , to guarantee its being genuine, etc Madame Clicquot, of champagne notoriety, died in 1866 He has the brand of villain in his looks It was once customary to brand the cheeks of felons with an F The custom was abolished by law in 1822
brand: of the contents, or upon an animal, to designate ownership; also, a mark for a similar purpose made in any other way, as with a stencil
brand: A mark put upon criminals with a hot iron
brand: Associated with a particular product, service, or company
brand: To mark or impress indelibly, as with a hot iron
brand: mark or expose as infamous; "She was branded a loose woman"
brand: To fix a mark of infamy, or a stigma, upon
brand: a piece of wood that has been burned or is burning
brand: A mark made by burning with a hot iron, as upon a cask, to designate the quality, manufacturer, etc
brand: To stigmatize, label (someone)
brand: A design, mark, symbol or other device that distinguishes one line or type of goods from those of a competitor
brand: A printed symbol of ownership that a company hopes consumers will associate with quality
brand: A name, term, design, or symbol (or combination of them) that identifies a business or organization and their products
brand: A name, term, sign, symbol, design, or a combination of all used to uniquely identify a producer's goods and services and differentiate them from competitors
brand: to accuse or condemn or openly or formally or brand as disgraceful; "He denounced the government action"; "She was stigmatized by society because she had a child out of wedlock"
brand: The brands are of many species and several genera of the order Pucciniæi
brand: burn with a branding iron to indicate ownership; of animals
brand: a symbol of disgrace or infamy; "And the Lord set a mark upon Cain"--Genesis
brand: A unique and identifiable symbol, association, name or trademark which serves to differentiate competing products or services Both a physical and emotional trigger to create a relationship between consumers and the product/service
brand: To put an actual distinctive mark upon in any other way, as with a stencil, to show quality of contents, name of manufacture, etc
brand: The name, number, trademark or designation of a pesticide Each pesticide that differs in the ingredient statement, analysis, manufacturer or distributor, name, number or trademark is considered a distinct and separate brand
brand: Hence: Any mark of infamy or vice; a stigma
brand: A mark or symbol identifying or describing a product and/or manufacturer: may be either embossed or inlaid
brand: a cutting or thrusting weapon with a long blade
brand: A sword, so called from its glittering or flashing brightness
brand: Hence, figurately: Quality; kind; grade; as, a good brand of flour
brand: A branding iron
brand: A brand of something such as a way of thinking or behaving is a particular kind of it. The British brand of socialism was more interested in reform than revolution. = strain
brand: A name, number, term, sign, symbol, design, or combination of these elements that an organization uses to identify one or more products
brand: A burning piece of wood; or a stick or piece of wood partly burnt, whether burning or after the fire is extinct
brand: Fig
brand: Any minute fungus which produces a burnt appearance in plants
brand: a trademark or trade name that identifies a product, a distributor, a producer or a manufacturer
brand: A name, number, term, sign, symbol, design or combination of these elements that an organization uses to identify one or more products
brand: a recognizable kind; "there's a new brand of hero in the movies now"; "what make of car is that?"
brand: An indentifying symbor, icon or trademark that identifies a payment method or merchant (X9 59)
brand: Umbrella term applied to everything from a name or logo, to the overall reputation of an organization or product
brand: An instrument to brand with; a branding iron
brand: To burn a distinctive mark into or upon with a hot iron, to indicate quality, ownership, etc
brand: If someone is branded as something bad, people think they are that thing. I was instantly branded as a rebel The company has been branded racist by some of its own staff The US administration recently branded him a war criminal. = label
brand: the name given to the loan and other products you can compare in this site For example, Egg, Woolwich and Hamilton Direct are all brand names Brands have also been grouped into the categories on this site: Building Society or Bank eg Lloyds TSB, Nationwide, Bank of Scotland Finance House eg Paragon, Lombard Direct Internet Company/Bank eg Egg, Marbles, Smile Other Finance eg Insurance, Direct Line, Frizzel Non-Financial eg Supermarkets
brand: A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers The legal term for brand is trademark A brand may identify one item, a family of items, or all items of that seller
brand: a name given to a product or service
brand: A unique set of differentiating promises communicated through a name and its related identifier that link a product, service, or company to its customers A powerful brand is global, requires significant marketing investments, occupies a singular place in the minds of clients and prospects, and-if nurtured properly-can be a powerful economic asset
brand: A products attributes - name, appearance, reputation, and so on - taken collectively and abstractly
brand: A brand is a permanent mark on the skin of an animal, which shows who it belongs to
brand: A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers p 269
brand: A noun A proper noun that is attached to an individual, a firm, a product or a service Any proper noun may be a brand Any individual or firm is a brand A successful brand offers differentiating values for buyer appreciation
brand: A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence "Value" has different interpretations: from a marketing or consumer perspective it is "the promise and delivery of an experience"; from a business perspective it is "the security of future earnings"; from a legal perspective it is "a separable piece of intellectual property " Brands offer customers a means to choose and enable recognition within cluttered markets
brand: or to mark as infamous (as a convict)
brand: That combination of name, words, symbols, or design that identifies the product and its source and distinguishes it from competing products-the fundamental differentiating device for all products (Ch 5, 6)
brand: When you brand an animal, you put a permanent mark on its skin in order to show who it belongs to, usually by burning a mark onto its skin. The owner couldn't be bothered to brand the cattle. Brand is also a noun. A brand was a mark of ownership burned into the hide of an animal with a hot iron
brand: identification mark on skin, made by burning
brand: a mark or symbol identifying or describing a product and/or manufacturer, that is embossed, inlaid or printed
co-branding: The pairing of two manufacture's brand names on a single product or service
co-branding: The practice of combining brands to gain advantages of increased market share or recognition
co-branding: – This is a system that provides your website's content with the look of your partner’s website creating a seamless transition for the visitor
co-branding: When affiliates can include their own logo on the pages to which they send visitors through affiliate links
co-branding: Loosely, the appearance of two company names on a Web page or Web site, implying that a product or service is provided jointly by the two companies Often the site belongs to a company with a significant customer base, market awareness or marketing power while the other company on the page or site is actually providing the bulk of the product or service In another variety of co-branding, an advertiser provides information about its offering in the midst of ostensibly objective information on the site
co-branding: Partnership marketing between two familiar brand names
co-branding: Co-branding on the Web often means two Web sites or Web site sections or features displaying their logos (and thus their brands) together so that the viewer considers the site or feature to be a joint enterprise (Co-branding is often associated with cross-linking between the sites, although it isn't necessary)
co-branding: Partnership marketing between major brand names
co-branding: The practice of using the established brand names of two different companies on the same product
co-branding: Joint-marketing of branding by two or more parties A co-branded Webpage often shows two or more digital logos at the top of the page, or one primary logo for the Website owner and a secondary "powered by" logo credited to the company supplying the material on that page