brand extension

Englisch - Türkisch

Definition von brand extension im Englisch Türkisch wörterbuch

(Pazarlama) Satışları artırmak için mevcut bir markanın yeni bir ürün için kullanılması

(Ticaret) marka genişletme

Englisch - Englisch

Definition von brand extension im Englisch Englisch wörterbuch

(Pazarlama) Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organisations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category

(Pazarlama) An instance of using an established brand name or trademark on new products, so as to increase sales

(Reklam) Leveraging the values of the brand to take the brand into new markets/sectors

Silbentrennung

brand ex·ten·sion

Türkische aussprache

bränd îkstenşın

Aussprache

/ˈbrand əkˈstensʜən/ /ˈbrænd ɪkˈstɛnʃən/