brand equity

Englisch - Türkisch

Definition von brand equity im Englisch Türkisch wörterbuch

marka değeri

Englisch - Englisch

Definition von brand equity im Englisch Englisch wörterbuch

(Pazarlama) The net worth and long-term sustainability just from the renowned name

The accrued value of a brand, developed over a period of time, that creates a positive brand image, drives demand, and modifies client attitudes toward the brand

the concept wherein the brand is considered an asset insofar as it can be sold or bought for a price A powerful brand is said to have high brand equity

A set of assets (and liabilities) linked to a brand name and symbol that adds to (or detracts from) the value provided by a product or service to a firm and/or that firm's clients

The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating thoughts and feelings make the brand valued and valuable

The level of awareness and consumer goodwill generated by a company's brands and/or products

Assets and liabilities linked to a brand that add to or subtract from its value

Consumers' total assessment of a product, the company, and other variables that either adds to or subtracts from a brand's value

The value - both tangible and intangible that a brand adds to a product/service

The use of a respected brand name to add value to a product

includes discussion of creating measurable value for a brand name, often referred to as superbrands or power brands; also includes the measures of such value which includes rankings of most valuable brands, Return on Investment (ROI) for advertising spending or Brand awareness

Represents the value customers (and the stock markets) place on the sum of the history the customer has had with a brand

The consumer's ability to positively recall a brand (product or service) in either aided or unaided market research

The marketing and financial value associated with a brand's strength in a market p 272

the value of a brand's overall strength in the market

The dollar value of a brand High brand equity suggests opportunity for line extensions that capitalize on the brand strength

The value of a brand, based on the extent to which it has high brand loyalty, name awareness, perceived quality, strong brand associations, and other assets such as patents, trademarks, and channel relationships

(p 437) The combination of factors such as awareness, loyalty, perceived quality, images, and emotions people associate with a given brand name

The combination of factors (such as awareness, loyalty, perceived quality, images, and emotion) that people associate with a given brand name

The added value a brand name identity brings to a product or service beyond the functional benefits provided

Relevante Übersetzungen

Brand Equity Protection

(Reklam) Is the implementation of strategies to reduce risk and liability from the effects attributable to counterfeiting, diversion, tampering and theft so that the differentiating thoughts and feelings about the brand are maintained and remain valued and valuable

Silbentrennung

brand Eq·ui·ty

Türkische aussprache

bränd ekwıti

Aussprache

/ˈbrand ˈekwətē/ /ˈbrænd ˈɛkwətiː/