Same as Insurer The party to an insurance arrangement who undertakes to indemnify for losses, provide pecuniary benefits, or render services It is desirable to use the word "insurer" in preference to "carrier" or "company" since it is a functional word applicable without ambiguity to all types of individuals or organizations performing the insurance function The word insurer is generally used in statutory law
emphasis You use phrases such as I can assure you or let me assure you to emphasize the truth of what you are saying. I can assure you that the animals are well cared for
be careful or certain to do something; make certain of something; "He verified that the valves were closed"; "See that the curtains are closed"; "control the quality of the product"
assure somebody of the truth of something with the intention of giving the listener confidence; "I assured him that traveling to Cambodia was safe" inform positively and with certainty and confidence; "I tell you that man is a crook!
To assure someone of something means to make certain that they will get it. Last night's resounding victory over Birmingham City has virtually assured them of promotion Ways must be found to assure our children a decent start in life. = guarantee
If you assure someone that something is true or will happen, you tell them that it is definitely true or will definitely happen, often in order to make them less worried. He hastened to assure me that there was nothing traumatic to report `Are you sure the raft is safe?' she asked anxiously. `Couldn't be safer,' Max assured her confidently Government officials recently assured Hindus of protection. see also assured = reassure
assurer
Silbentrennung
as·sur·er
Aussprache
Etymologie
[ &-'shur-&r ] (noun.) 1607. * See French assureur
*assure + -er