If you describe a product as aspirational, you mean that it is bought or enjoyed by people who have strong hopes of moving to a higher social class. Fine music, particularly opera, has become aspirational, like fine wine or foreign travel
If you describe someone as aspirational, you mean that they have strong hopes of moving to a higher social status. the typical tensions of an aspirational household
{s} of or characterized by aspiration; characterized by inhalation and/or exhalation; pertaining to ambition or desire; pertaining to a letter or sound pronounced with a breath of air (i.e. H)