above-the-line promotion

listen to the pronunciation of above-the-line promotion
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Definition von above-the-line promotion im Englisch Englisch wörterbuch

above-the-line promotion
Above-the-line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising. Compare below-the-line promotion. For all maternity clothing retailers, most above-the-line promotion is conducted through focused sources such as mother and baby magazines
above-the-line promotion
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