The Lockheed Corporation said today that it would reduce the price of its F-16 fighter plane, underscoring a new, aggressive posture. . . . It's the old hard sell, which is necessitated by the market conditions both here and overseas, Mr. Dane said.
a sales technique of pressuring the potential buyer to agree to a purchase
Silbentrennung
a sales tech·nique of pres·sur·ing the po·ten·tial buy·er to a·gree to a pur·chase