corporate identity

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In marketing, a corporate identity (CI) is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives, and is usually visibly manifested by way of branding and the use of trademarks
Process whereby the design elements of an organization are utilized to maximum effect in order to communicate what it does and how it does it Corporate identity can embrace products, services, environments and the means of internal and external communication
the character of a company, both visual (logos, letterheads, uniforms, etc) and non visual (attitude towards the environment, etc)
A number of factors work together to give a company its own unique identity The factors the general public are most aware of are slogans (“it’s the real thing”) and images (the toilet roll puppy) and brand names
- A company's name, logo, typeface, colors, slogan, etc , are elements that help comprise its corporate identity Motto Advertising has produced effective corporate identity packages for many new and long-established organizations
the visual expression of an organization's unique identity through the systematic use of words and symbols The federal government's corporate identity is managed through FIP Industry Canada's corporate identity exists within the framework of FIP, but also uses the Industry Canada graphic identifier to create a distinctive identity for the department
how a particular business is perceived by it's customers and the rest of the marketplace
{i} characteristics (logo, style, building etc.) associated with a corporation or organization that together define its identity
The consistent image created by your company's print communications, ranging from letterheads to business cards to brochures, newsletters, and documentation The elements that makeup a corporate identity include the consistent use of a limited number of typefaces, type sizes, colors, graphics, and logo These elements typically appear in the same position and at the same size on all corporate documents Go to top of page
(Reklam) At a minimum, is used to refer to the visual identity of a corporation (its logo, signage, etc.), but usually taken to mean an organization's presentation to its stakeholders and the means by which it differentiates itself from other organizations
corporate identity

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    cor·po·rate i·den·ti·ty

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    kôrprıt aydentıti

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    /ˈkôrprət īˈdentətē/ /ˈkɔːrprət aɪˈdɛntətiː/