buck the trend

listen to the pronunciation of buck the trend
İngilizce - Türkçe
(deyim) Genel gidişata/eğilime uymamak, trende uymamak

He bucks the trend by using fax a lot although email is more popular.

İngilizce - İngilizce
(deyim) Be noticeably different from the way that a situation is developing generally, especially in connection with financial matters

This company is the only one to have bucked the trend of a declining industry.

buck the trend