brand stretch

İngilizce - İngilizce

brand stretch teriminin İngilizce İngilizce sözlükte anlamı

the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand’s image

Advertisers always want to stretch their brands by teaching consumers something new but, stretching a brand does not mean redefining its image in a single ad.

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bränd streç

Telaffuz

/ˈbrand ˈstreʧ/ /ˈbrænd ˈstrɛʧ/