brand equity

listen to the pronunciation of brand equity
İngilizce - Türkçe
marka değeri
İngilizce - İngilizce
(Pazarlama) The net worth and long-term sustainability just from the renowned name
The accrued value of a brand, developed over a period of time, that creates a positive brand image, drives demand, and modifies client attitudes toward the brand
the concept wherein the brand is considered an asset insofar as it can be sold or bought for a price A powerful brand is said to have high brand equity
A set of assets (and liabilities) linked to a brand name and symbol that adds to (or detracts from) the value provided by a product or service to a firm and/or that firm's clients
The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating thoughts and feelings make the brand valued and valuable
The level of awareness and consumer goodwill generated by a company's brands and/or products
Assets and liabilities linked to a brand that add to or subtract from its value
Consumers' total assessment of a product, the company, and other variables that either adds to or subtracts from a brand's value
The value - both tangible and intangible that a brand adds to a product/service
The use of a respected brand name to add value to a product
includes discussion of creating measurable value for a brand name, often referred to as superbrands or power brands; also includes the measures of such value which includes rankings of most valuable brands, Return on Investment (ROI) for advertising spending or Brand awareness
Represents the value customers (and the stock markets) place on the sum of the history the customer has had with a brand
The consumer's ability to positively recall a brand (product or service) in either aided or unaided market research
The marketing and financial value associated with a brand's strength in a market p 272
the value of a brand's overall strength in the market
The dollar value of a brand High brand equity suggests opportunity for line extensions that capitalize on the brand strength
The value of a brand, based on the extent to which it has high brand loyalty, name awareness, perceived quality, strong brand associations, and other assets such as patents, trademarks, and channel relationships
(p 437) The combination of factors such as awareness, loyalty, perceived quality, images, and emotions people associate with a given brand name
The combination of factors (such as awareness, loyalty, perceived quality, images, and emotion) that people associate with a given brand name
The added value a brand name identity brings to a product or service beyond the functional benefits provided

İlgili Terimler

Brand Equity Protection
(Reklam) Is the implementation of strategies to reduce risk and liability from the effects attributable to counterfeiting, diversion, tampering and theft so that the differentiating thoughts and feelings about the brand are maintained and remain valued and valuable
brand equity

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    brand Eq·ui·ty

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    bränd ekwıti

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    /ˈbrand ˈekwətē/ /ˈbrænd ˈɛkwətiː/