bir yeri pazarlama

listen to the pronunciation of bir yeri pazarlama
Türkçe - İngilizce
place marketing
(Ekonomi) As the term implies, place marketing is about the packaging and marketing of specific places, usually a city, but also regions, rural landscapes or whole countries. Usually, but not necessarily, it is connected to a set of different strategies to make places more attractive to visitors, companies and future inhabitants that goes under the label of ‘place development’. Place marketing is a knowledge production of increased importance due to what is usually labeled globalization, that is, increased mobility, connectivity, speed and flexibility in the constitution and reproduction of the Societal. In this globalization it is deemed increasingly necessary for places to market themselves, “put themselves on the global map” of tourism, business and investments, based in the “do or die – logic” that is hegemonic in contemporary neo-liberalism and urban entrepreneurialism (Harvey 1989)
bir yeri pazarlama