Freedom from competing advertising within a given communications medium enjoyed by one advertiser; requires major space purchases
A debtor in Chapter 11 has the exclusive right to file a plan of reorganization for the first 120 days of the filing Thereafter, unless the period of exclusivity is extended by the court, other parties may file a reorganization plan
Is when an advertiser is given a guarantee that they will be the only advertiser in their product category appearing in a particular magazine, television program etc
The advertiser pays a premium or a major commitment guaranteeing all other competing products will be prohibited from a program, cable network or other media vehicle
ayrıcalıklılık; umuma açık olmama; bir kimse veya zümreye has olma
Heceleme
ay·rı·ca·lık·lı·lık; u·mu·ma a·çık ol·ma·ma; bir kim·se ve·ya züm·re·ye has ol·ma