(Reklam) Someone or thing that breaks a traditional mold or routine and gains a following because of it. iMac is an example of trendsetting in design as now office supplies come in the familiar colors and translucent packaging of an iMac
{i} one who sets trends, one who determines fads (of behavior, dress, manners, etc.)
someone who starts a trend, or makes one more popular. According to the book Anatomy of a Trend there is an overrepresentation of trendsetters in the following groups: young people, designers, creative artists, performing artists, wealthy people, and gay men