- The line in e-mail messages where you insert the subject being discussed This is an important place to add "spin" to a marketing message
The title of the email communication This is the first element of the communication recipients will see when they access their email It has to grab attention and be credible or the email will not get opened Did the title of this article make you want to open and read it? The subject line is one of the most important elements of successful email marketing, but most email marketers still don't know how to craft a good one Think of the subject line as the purest distillation of your email marketing message If you understand what motivates your target audience -- what their pain points are in relation to your product or service -- you have a good chance of getting a click