The SERP is otherwise known as the Search Engines Results Page This is the page that users see after typing their search query into an engine Since conversion starts at the SERP, it is an important job of the search marketer to obtain strong call-to-action listings that entice the click
an organization of 24 U S utilities that developed a $30 million competition to produce a refrigerator at least 25% lower in energy use and 85% lower in ozone depletion than projected 1994 models The winning product, produced by Whirlpool, cut energy use by 40% in 1995
Definition: The list of search results that are returned by a search engine or directory in response to a search query Also Known As: Search Engine Results Page