(Reklam) Reintroducing a product into a specific market. The term implies that the company has previously marketed the product but stopped marketing it. A relaunched product has usually undergone one or more changes. It may, for example, be technically modified, rebranded, distributed through different channels or repositioned
To relaunch something such as a company, a product, or a scheme means to start it again or to produce it in a different way. He is hoping to relaunch his film career. Relaunch is also a noun. Football kit relaunches are simply a way of boosting sales. a new effort to sell a product that is already on sale