Management decided it was time for a complete rebrand.
(Reklam) When a brand owner revisits the brand with the purpose of updating or revising based on internal or external circumstances. Rebranding is often necessary after an M&A or if the brand has outgrown its identity/marketplace
To rebrand a product or organization means to present it to the public in a new way, for example by changing its name or appearance. There are plans to rebrand many Texas stores