Exaggerated or superlative comments or opinions not made as representations of fact and thus not a grounds for misrepresentation A statement such as "the apartment has a fantastic view," is puffing because the prospective buyer can clearly assess the view in each case
Non-factual or extravagant statements and opinions made to enhance the perceived desirability of a property The is a fine line between legal puffing and illegal misrepresentation, and puffing is best avoided An example of puffing would be, "This home has the best view in the city" Also known as Puffery
Exaggerated or superlative comments or opinions not made as representations of fact and thus not grounds for misrepresentation, such as, "This property is a real good buy " One test used is whether a reasonable person would have relied on the statement A statement such as, "The apartment has a fantastic view, " is puffing because the prospective buyer can clearly assess the view for himself or herself, whereas a statement such as "The apartment has a fantastic view of the lake," when in fact all its windows face the street, would be misrepresentation (See caveat emptor, misrepresentation)
The sometimes exaggerated buildup a salesperson or the seller may give to property It is recognized in law as an opinion and not necessarily representing the facts