mind share

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Mind share is the amount of attention required by something and the time spent thinking about something. It can also refer to the development of consumer awareness about a specific product or brand in hopes that they will buy the product or brand. One of the main objectives of advertising and promotion is to establish what is called mind share, or share of mind

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mindshare
A consumer's awareness of a particular brand or product compared to that of its rivals
Share of Mind
(Reklam) There are many definitions of share of mind. At its most precise, share of mind measures how often consumers think about a particular brand as a percentage of all the times they think about all the brands in its category. More loosely, share of mind can be defined simply as positive perceptions of the brand obtained by market research. Whereas market share measures the width of a company's market position, share of mind can be said to measure its depth
mindshare
A consumers awareness of a particular brand or product compared to that of its rivals
mindshare
{i} consumer awareness of a product or brand
mind share
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