marka bağlılığı

listen to the pronunciation of marka bağlılığı
التركية - الإنجليزية
brand loyalty
The idea that consumers are unfailingly loyal to a single brand
A strongly motivated and long standing decision to purchase a particular product or service p 271
The strength of preference for a brand compared to other similar available options This is often measured in terms of repeat purchase behaviour or price sensitivity
is a person's preference for a product When a person thinks a certain brand is best, and buying the brand becomes a habit, she or he is showing brand loyalty Companies work hard to make customers loyal to their products
An advertising buzz-word for the outdated theory that consumers are "loyal" to a particular brand It is now generally believed that modern consumers have a mental "menu of acceptable brands"
The degree to which customers are satisfied, like the brand, and are committed to further purchases
The faithfulness of consumers to a particular brand, measured in terms of repeat purchase over a given period of time
The biased behavioral response, expressed to a degree to which a customer holds a positive attitude toward a brand, has a commitment to it and intends to continue purchasing it in the future
Brand loyalty of current clients is a critical asset that must be managed carefully This loyalty is a major barrier to competition Countless new business have succeeded because companies neglected existing customers If properly managed brand loyalty can result in: lower marketing costs, more time to respond to competitive threats and attracting new clients
(p 437) The degree to which customers are satisfied, like the brand, and are committed to further purchase
Customers’ recognition of, preference for, and insistence on buying a product with a certain brand name
A marketing objective designed to attract young consumers to a brand with the hope they will always use that brand Consumers are becoming increasingly less brand loyal with more and more products to choose from