hard sell

listen to the pronunciation of hard sell
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الإنجليزية - الإنجليزية
A sales technique of pressuring the potential buyer to agree to a purchase

The Lockheed Corporation said today that it would reduce the price of its F-16 fighter plane, underscoring a new, aggressive posture. . . . It's the old hard sell, which is necessitated by the market conditions both here and overseas, Mr. Dane said.

A sales transaction which is challenging for the sales person to make; any act or object of persuasion which is challenging

Mr. Ignatieff's predecessor, Stéphane Dion, was a hard sell on the fundraising circuit, but so far, the new leader has proven to be a draw.

forceful and insistent advertising
A hard sell is a method of selling in which the salesperson puts a lot of pressure on someone to make them buy something. a double-glazing firm whose hard-sell techniques were exposed by a consumer programme
Alternative spelling of hard sell
hard sell
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